If you're looking for a Wizaly alternative, Adtriba is worth a look. This platform provides channel-agnostic, multi-touch marketing analytics with AI-based evaluation. Adtriba aggregates data from online and offline channels and offers actionable insights to help companies optimize their marketing and maximize ROI.
Another good candidate is Lifesight, a unified marketing measurement platform that uses AI insights to optimize ROI. It includes a Triangulation Framework for measuring marketing impact across multiple channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Lifesight also offers integration with many marketing and sales channels, so it's a good fit for many industries.
If you're looking for a more comprehensive marketing automation tool, check out Adobe Marketo Engage. This platform helps companies orchestrate and personalize customer journeys, with marketing automation, account-based marketing and lead management. It also integrates with other Adobe tools, so it's a good fit for B2B marketing and long sales cycles.
Last, Marketing Cloud has a broad set of unified profiles and analytics to acquire, engage and convert customers. It includes a Customer Data Platform, Marketing Analytics and Personalization tools. With its integration with the #1 CRM, it promises big improvements in marketing ROI, customer lifetime value and customer engagement.