Optimove

Optimove is a customer-led marketing platform that puts the customer at the center of marketing efforts, rather than the campaign or product. Optimove customers have seen an average increase in customer lifetime value (CLTV) of 33%. Optimove uses customer data to craft personalized marketing experiences and measure the results, providing marketers with a data-driven approach to drive growth through targeted campaigns.

Some of the features that Optimove offers to support customer-led marketing include:

• Real-Time CDP: Ingests and processes all customer data into a single customer view, providing smart insights and access to non-technical users.
• Multichannel Decisioning: Allows marketers to orchestrate highly effective customer communications across multiple channels.
• AI Optimization: Uses OptiGenie AI for personalization, from discovering marketing insights to creating personalized messages and orchestrating customer journeys.
• Email, In-App Messaging, Mobile Push, Digital Ads, Text Messaging, and Web Push & Pop-Ups: Native marketing channels for delivering personalized messages.
• Integrations: Supports seamless orchestration across various channels.
• Digital Experience Platform: Provides real-time, personalized experiences across web, app, and marketing channels.
• Smart Campaigns: Enables symmetric messaging across all touchpoints.
• Smart Search: Offers personalized search results powered by AI.

Optimove's customers span across iGaming, Retail, Forex, Social Games, and Mobile Apps. The platform also offers a wealth of resources to support marketing efforts, including a learning center, academy, and customer community (OptiCircle).

Optimove is a Gartner-recommended marketing platform, named as a Challenger in the 2023 Magic Quadrant for Multichannel Marketing Hubs. The platform is designed to help brands increase customer loyalty and engagement by making the transition from product-led to customer-led marketing. Optimove customers like BetMGM have seen improvements in campaign efficiency and personalization-at-scale.

Pricing information is available upon request. Those interested in learning more about Optimove's features and capabilities can download additional product information or request a demo directly from their website.

Published on June 24, 2024