Question: Do you know of a platform that uses AI to optimize marketing messages and improve customer engagement?

If you're looking for a platform that uses AI to optimize marketing messages and improve customer engagement, Persado is a standout option. Persado is a Generative AI solution that enhances marketing by maximizing conversions and ROI with advanced text content. It offers personalized on-brand communications, tests and optimizes language based on response data, and seamlessly integrates with existing martech stacks. Persado's AI-generated language outperforms human copy 96% of the time, leading to significant revenue growth and better digital customer experiences.

Another excellent choice is MoEngage, an insights-led customer engagement platform that leverages AI to optimize interactions and deliver personalized customer experiences. It includes customer insights, omnichannel communication, customer journey orchestration, and AI-powered campaign optimization. MoEngage is designed to be scalable and secure, making it suitable for enterprise-level brands across various industries, helping companies understand customer behavior and preferences to drive higher engagement and ROI.

For a customer-led marketing approach, Optimove puts customer data at the center to deliver personalized marketing experiences. It features a Real-Time CDP, Multichannel Decisioning, AI Optimization, and native marketing channels for various messaging platforms. Optimove helps improve customer loyalty and engagement by moving from product-led to customer-led marketing, offering resources such as a learning center and customer community to support its users.

Lastly, Braze offers a customer engagement platform that uses AI to manage personalized, real-time interactions across multiple channels. With features like data activation, journey orchestration, and cross-channel messaging, Braze helps optimize onboarding, increase engagement, reduce churn, and improve acquisition. Its scalable and secure design ensures compliance with privacy regulations, making it suitable for various industries including retail and finance.