Bluecore

Bluecore empowers retailers to unlock the potential of their previously untapped data to run one-to-one campaigns that drive immediate revenue. By putting the customer at the center of their strategy, retailers can create a continuous stream of short and long-term incremental revenue from their most valuable asset: their customer file.

Bluecore addresses the issue of low customer engagement by increasing reach, relevance and frequency across multiple channels. It identifies new traffic, re-identifies existing traffic, and fills gaps across devices to ensure no messaging opportunities are missed. Predictive AI models powered by real-time behavior and a patented product catalog connection deliver 1:1 recommendations, offers and channel and timing optimization.

Some of the key features include:

• Transparent Identification: Advanced first-party identification that captures as many identifiers as possible without data sharing.
• Real-Time Product Catalog Connection: Connects to a retailer’s real-time product catalog at the SKU variant-level for complete customer profiles.
• Hundreds of Signal-Based Messages: Automated campaigns across email, site, SMS and paid media that respond to shopper signals and events.

The platform is customer-led, with high retention rates, and is a full-stack marketing solution to activate customer and product data. This leads to better short-term revenue and long-term customer lifetime value.

Pricing is not clearly listed on the website. However, Bluecore does offer a Customer Movement Assessment to help retailers determine investments and strategy for high-priority growth opportunities within their customer base.

Retailers who have used Bluecore have seen impressive results, including Lulu and Georgia doubling repeat buyers in nine months and Lenovo increasing direct-to-consumer retention in one year. With Bluecore, retailers can automate and scale personalized marketing, driving short-term revenue and long-term customer lifetime value enhancements.

Published on June 24, 2024