Braze

Braze is a customer engagement platform that helps businesses orchestrate and personalize interactions with customers in real-time. It uses AI to reimagine the customer experience by creating journeys with cross-channel messaging, data activation, and real-time execution.

Some of Braze's key features include:

• Data Activation: Collect and combine data from multiple sources to form a strong first-party relationship and deliver highly personalized experiences.
• Sage AI by Braze: Leverage AI to learn brand behavior, generate on-brand content, personalize journeys, and optimize campaigns.
• Journey Orchestration: Move beyond isolated campaigns and orchestrate journeys with flexible segmentation, real-time triggers, and intuitive building blocks.
• Cross-Channel Messaging: Manage campaigns and messages across multiple channels including email, mobile app, SMS, WhatsApp, and web messaging.
• Real-time Execution: Send messages at sub-second speed to ensure timely response to customer behavior.

Braze is designed to help businesses run campaigns more effectively, moving from the batch-and-blast approach to highly personalized and responsive engagement. Its AI capabilities also help find the best content and channel combinations for each customer. The platform is built to scale and is secure, with compliance with global privacy and security regulations.

Braze is suitable for a range of industries including retail, media, finance, travel and on-demand services. It can help businesses optimize onboarding, increase engagement, reduce churn and improve acquisition.

Prospective customers can reach out to the sales team to learn how Braze can be integrated into their marketing efforts and take advantage of its advanced AI capabilities for more personalized customer engagement.

Published on June 23, 2024