If you're looking for a way to optimize customer journeys and engage with customers more effectively through AI, MoEngage is a good choice. It uses AI to optimize interactions, maximize return on investment and personalize customer experiences across multiple channels. The platform offers customer insights and analytics, omnichannel communication, customer journey orchestration, AI-powered campaign optimization and real-time transactional alerts. MoEngage is geared for enterprise-scale brands, particularly in financial services and retail.
Another option is Braze, which uses AI to manage personalized, real-time interactions across multiple channels. It combines data from different sources to create highly personalized experiences and offers journey orchestration, cross-channel messaging and real-time execution. Braze is designed to be scalable and secure, and is geared for retail, media and financial services.
Optimove is designed to deliver personalized marketing experiences by putting customer data at the heart of marketing. It includes features like a Real-Time CDP, Multichannel Decisioning, AI Optimization and native marketing channels. Optimove is a Gartner leader and is geared for a broad range of industries, with the goal of improving customer loyalty and engagement through customer-centric marketing.
For a more comprehensive marketing automation platform, check out Adobe Marketo Engage. It helps businesses orchestrate and personalize customer journeys across a variety of touchpoints. Among its features are AI-powered marketing automation, predictive audiences, personalized experience automation and fast email creation. It integrates with other Adobe tools, too, making it a powerful option for B2B marketing and better customer engagement.