Movable Ink

Movable Ink is a marketing platform that brings data to life with personalized content across customer touchpoints. The company uses AI to create personalized content for each customer, resulting in higher engagement and revenue. The platform provides tools to turn static and segment-based emails and mobile messages into highly personalized experiences.

Some of the main features of Movable Ink include:

• Studio: Scales 1:1 content personalization by automatically turning data into unique content at the moment of engagement.
• Da Vinci: An AI-native personalization solution that curates content for each customer to drive revenue and deliver better experiences in batch messaging programs.

Movable Ink is designed to fit into existing martech and data investments, allowing it to be easily integrated into a variety of marketing technology stacks. This integration enables the generation and curation of personalized content across customer touchpoints, including loyalty programs, product recommendations, and browsed or abandoned products.

Retailers can use Movable Ink to create personalized content that speaks to each customer, including loyalty status visualizations, product inventory, ratings, and reviews. For example, retailers can show real-time loyalty status, unused benefits, and expiring points to encourage more loyalty program engagement. The platform also enables the connection of eCommerce experiences across web, email, and mobile by adding personalized content based on web behavior.

Movable Ink helps the world's most recognized brands with its extensive partner network, with nearly 100 verified partner integrations. The platform is designed to integrate with existing technology investments, so it's easy to adopt new marketing strategies.

According to a 2023 Forrester Consulting Total Economic Impact study, customers using Movable Ink and Movable Ink Da Vinci realized more than $20M in benefits over three years with payback in less than six months.

To learn more about Movable Ink and how to accelerate marketing performance with AI and automation, users can request a demo on the website to see the platform in action.

Published on July 6, 2024