Bloomreach

Bloomreach personalizes ecommerce experiences by marrying real-time customer and product data with AI for personalized marketing, product discovery, content and conversational shopping in one platform. More than 1,400 brands trust Bloomreach with a suite of tools to engage customers and drive profitability in industries like travel, beauty, retail and food and beverage.

Some of the key features include:

• Email Marketing: Send personalized, multichannel campaigns powered by real-time data and AI.
• Web Personalization: Personalize website experiences with customer and product data.
• Ecommerce Search: Get fast and personalized site search with Loomi AI.
• Merchandising: Optimize product recommendations and merchandising.
• Content and SEO: Automate SEO and create more effective content with AI.
• Mobile App Personalization: Personalize mobile app experiences for each customer.
• Ad Optimization: Improve ad performance with targeted, real-time data.
• Testing and Optimization: Continuously optimize marketing and product experiences.

Bloomreach's AI, Loomi, is built for commerce, focusing on key performance indicators and customer journeys. The platform connects all digital customer touchpoints, allowing for profitable growth through connected orchestration.

Use cases include automating SEO, product discovery, marketing campaigns and customer experiences across channels. Bloomreach also offers a customer data engine that combines customer data platform abilities with advanced analytics to fuel meaningful personalization.

For marketers, Bloomreach offers tools to launch personalized campaigns across channels like email, SMS and mobile apps. Merchandisers can optimize product search, merchandising and recommendations. Data-driven executives can explore cost savings and profitability insights and use analyst insights to drive business decisions.

Bloomreach's pricing is based primarily on data volume and the number of communications sent, so it can accommodate a variety of needs and scale.

By combining real-time data and AI, Bloomreach helps businesses build more relevant and engaging customer experiences, ultimately driving revenue and profitability.

Published on June 26, 2024