Appier

Appier offers a suite of AI-powered solutions that can improve operations, customer experiences, and performance across multiple marketing channels. Through AI, Appier offers a variety of tools to help with user acquisition, campaign automation, conversion optimization and personalization.

Some of the key features include:

• User Acquisition: Predicts and targets high-lifetime-value users with a predictable ROI.
• Campaign Automation: Streamlines workflows and provides actionable insights to acquire more users.
• Conversion Optimization: Converts users immediately with AI-powered campaigns.
• AI Personalization: Engages end-users across all channels with proactive and personalized interactions.
• Conversational Marketing: Uses instant messaging for brands to engage better and sell more.
• Data Augmentation: Maximizes user acquisition with AI-enriched customer data.
• Fast Time-to-Insight AI CDP: Provides better analytics and data visualization for faster insights.

Appier has been used in a variety of industries, including gaming, e-commerce, finance and automotive, and has helped customers like Nexon, GameDuo and Carrefour achieve significant improvements in user acquisition, conversion rates and campaign performance.

For example, Nexon used Appier's user acquisition and re-engagement solution to identify high-value gamers, while GameDuo used Appier's CrossX to increase conversions by 41%. Carrefour used Appier's CrossX to decrease CPA by 30% and increase CVR by 44%.

The platform offers flexible solutions for businesses of all sizes, providing relevant tools to optimize marketing strategies and engage customers. By incorporating advanced AI capabilities, Appier helps companies like yours run more efficient operations and achieve better performance across their marketing funnels.

Published on June 24, 2024