If you're looking for another Appier alternative, Adobe Marketo Engage is worth a look. It's a marketing automation system designed to help companies manage and personalize customer interactions across many different touchpoints. Among its features are AI-powered marketing automation, predictive audiences and quick email creation. It's geared for B2B marketing and can integrate with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics.
Another contender is ActiveCampaign, an all-in-one marketing platform with personalized email marketing, automation and sales engagement tools. With more than 900 native integrations with tools like Shopify and Salesforce, it's designed for businesses of all sizes. ActiveCampaign offers omnichannel marketing, content creation and detailed analytics, making it a good choice for companies trying to centralize customer interactions and properly nurture their audience.
If you're interested in a more focused AI-powered marketing option, Blueshift is worth a look. It marries customer data with AI-powered decision making and delivers it across many channels to let marketers work more efficiently and get better return on investment. Blueshift is a full Customer Data Platform and can handle many marketing channels, including email, SMS and web content, with real-time AI analysis to segment audiences and make marketing decisions.
Last is Mapp, an omnichannel customer data and marketing platform that uses AI to collect, analyze and trigger personalized marketing actions. It includes a customer data platform, AI-powered predictive analytics and advanced personalization, making it a good choice for companies trying to boost engagement and revenue with multiple marketing channels.