Marketing Cloud Personalization

Marketing Cloud Personalization by Salesforce uses customer behavior data to deliver marketing experiences that are relevant to customers across multiple touchpoints. The AI-powered tool personalizes every interaction for better customer satisfaction and loyalty.

Some of the key features include:

• Web and Email Personalization: Personalize content and offers for each customer across their web and email interactions.
• Segmentation, Rule-Based Decisioning, A/B/N Testing, and Reporting: Segment your customers, make data-driven decisions, and measure the success of your campaigns.
• Product and Content Recommendations: Use machine learning to recommend products and content based on customer behavior.
• AI-Driven Next-Best Actions and Offers: Deliver real-time offers to customers that maximize engagement.

Marketing Cloud Personalization is available in two editions:

• Growth: $108,000 per year (billed annually), which includes web and email personalization, segmentation and reporting.
• Premium: $300,000 per year (billed annually), which adds mobile app personalization and AI-driven next-best actions.

Companies that want to personalize customer interactions across multiple channels will appreciate the AI abilities of Marketing Cloud Personalization. It's geared for big businesses that want to automate and optimize their marketing. But the price tag could be a problem for smaller businesses.

Please note that the pricing information is subject to change, and customers should contact a sales representative for the most current and detailed pricing information.

Published on June 24, 2024