Blueshift

Blueshift is an AI-powered marketing platform that helps companies personalize every customer interaction across multiple channels. By centralizing customer data, using AI-driven decisioning and delivering across channels, Blueshift helps marketers improve marketing performance and return on investment.

To help marketers meet this goal, the platform includes features such as:

• Customer Data Platform (CDP): Centralize and structure customer data from any source, creating detailed customer profiles and easily actionable segments.
• AI-Powered Decisioning: Automate marketing processes by segmenting customers, selecting the best channels to engage them, and sending messages at the right time.
• Cross-Channel Delivery: Coordinate customer journeys in real-time, adapting across email, SMS, in-app, web, paid media and more.

Blueshift's AI capabilities offer predictions and recommendations for customers, so businesses can create detailed profiles, predict intent and offer personalized product and content recommendations. The platform also supports a range of marketing channels, including:

• Email: Automate, personalize and time customer interactions across the customer lifecycle.
• Push Notifications: Encourage engagement and conversion with personalized push notifications.
• SMS: Reach customers in the moment with dynamic and personalized SMS messages.
• In-App Messages: Leverage every in-app interaction with dynamic, adaptive messages that drive action.
• Website Content: Personalize website experiences so customers can easily find what they're looking for.
• Paid Media: Optimize ad spend with AI-powered first-party data to better target the desired audience.

Blueshift's real-time AI helps businesses make sense of ever-increasing data volumes, providing insights into customer behavior and intent. This enables advanced audience segmentation and more informed marketing decisions. Blueshift also integrates with hundreds of tools across email, mobile, web, digital, customer support and more, so marketers can take a unified approach to customer engagement.

Blueshift has been recognized by industry analysts, including Gartner, the CDP Institute and Forrester, for its customer data management and AI-powered marketing capabilities. Customers have seen significant improvements in conversion rates, click-through rates and engagement, including notable results from CarParts.com, LendingTree, Zumper and Udacity.

Blueshift offers a self-guided tour and demo, so interested parties can explore the platform and determine its suitability for their marketing needs.

Published on June 24, 2024