If you're looking for a Blueshift alternative, Mapp is another good option. Mapp Marketing Cloud is an omnichannel customer data and marketing platform that uses AI to collect, analyze and orchestrate personalized marketing activities across email, SMS, app and website. It includes a customer data platform for customer data centralization, AI-based predictive analytics, marketing automation and digital analytics, so it's a good option for marketers looking to boost engagement and revenue.
Another good option is Optimove, which bills itself as a customer-led marketing platform. It includes a Real-Time CDP, Multichannel Decisioning, AI Optimization for personalized messages and journeys, and native marketing channels for different platforms. It also includes a Digital Experience Platform for real-time personalized experiences and Smart Campaigns for symmetric messaging. Optimove is used by many industries and is geared to help you build customer loyalty and engagement.
Dotdigital is another option, an all-in-one customer experience and data platform that centralizes and enriches data to deliver personalized, cross-channel marketing experiences. It includes advanced machine learning algorithms for insights and many tools for cross-channel marketing, so it's a good option for marketers.
Last, Emarsys offers a marketing software that uses AI, customer data and real-time analytics to personalize interactions with customers across multiple touchpoints. It can be used for marketing automation, omnichannel marketing and customer loyalty programs, so it's a good option for industries where customer relationships are key.