Marketing Cloud Intelligence

Marketing Cloud Intelligence by Salesforce is a marketing analytics platform that helps businesses optimize spend and customer engagement through automated reporting and a single view of marketing data. It's a collection of tools to help marketers analyze, optimize and measure the impact of their marketing activities.

Some of the key features of the platform include:

• API Connector Library: A collection of more than 170 connectors that span a wide variety of marketing, advertising, commerce, CRM and database vendors to help bring data from multiple sources together.
• Universal Connector: An AI-powered tool that connects any data stream in minutes, even if there's no API connection.
• Automated Marketing Data Model: A pre-built model that normalizes and structures marketing data for consistent taxonomy and better decision-making.
• Einstein Insights: AI-powered insights that spot opportunities to improve KPIs like reducing spend and improving campaign performance.
• Media Planning and Pacing Optimization: Tools that suggest improvements to media plans and measure campaign performance in real-time.

Marketing Cloud Intelligence is geared for businesses that want to simplify their marketing data and optimize campaigns across multiple channels. It's particularly useful for companies with complex marketing operations, as it cuts down on manual data wrangling and offers insights that help marketers make better decisions.

Marketing Cloud Intelligence pricing comes in three editions:

• Starter: $3,000 per month (annual billing), up to 10 users, 3 million data rows.
• Growth: $10,000 per month (annual billing), up to 20 users, 20 million data rows.
• Plus: Custom pricing based on data rows, up to 80 users, 100 million data rows.

Premier Support is included with all editions. For more pricing details, you'll need to contact a sales representative.

Published on June 30, 2024