Question: I'm looking for a marketing analytics platform that can help me optimize my marketing spend and improve customer engagement across multiple channels.

If you're looking for a more general-purpose marketing analytics system, Marketing Cloud Intelligence from Salesforce is another good option. It automates reports and presents a single view of marketing data, integrating with more than 170 partners through its large library of APIs. And with AI-powered Einstein Insights and Media Planning and Pacing Optimization tools, it can help you optimize marketing spending and customer engagement across many channels. It's geared for companies with more complex marketing operations.

Another top contender is Marketing Cloud. The system offers unified customer profiles and analytics to help you optimize campaigns and spending. It integrates with the #1 CRM for a single view of customer interactions, with the promise of dramatic improvements in marketing return on investment, customer lifetime value and customer engagement. Its components include a Customer Data Platform, Marketing Analytics and Personalization, making it a good option for simplifying your marketing operations.

For a data-first approach, Adtriba offers multi-touch attribution and unified marketing measurement tools. It uses sophisticated statistical models and machine learning algorithms to gather data from channels like social media, search engines and email. Adtriba's two products, Adtriba Core and Adtriba Sphere, offer actionable insights and help businesses make data-driven decisions to optimize their marketing strategies and improve ROI.

Last, Mapp offers an omnichannel customer data and marketing platform with AI-powered predictive analytics and advanced personalization. It centralizes customer data and offers marketing automation and digital analytics to boost engagement and revenue. Mapp's AI abilities and integration with existing martech stacks means it can be a flexible and powerful tool for improving customer retention and conversion rates across many channels.