Northbeam

Northbeam is a marketing intelligence platform that uses industry-leading machine learning models to deliver multi-touch attribution and media mix modeling for profitable growth. The platform is a suite of tools for marketers to understand customer journeys and make data-driven decisions.

Northbeam includes a number of features that are designed to help marketers make data-driven decisions:

• Multi-Touch Attribution (MTA): Assigns accurate conversion values to different marketing touchpoints so marketers can understand the customer journey. It includes real-time conversion data, customizable attribution models and unlimited lookback windows.
• Media Mix Modeling (MMM+): Allows marketers to forecast revenue and optimize channel spending. This advanced MMM solution includes interactive dashboards, custom machine learning models and output designed for actionable decisions.
• Creative Analytics: Provides detailed insights into individual creative assets so marketers can find winning combinations and iterate efficiently. It includes first-party data integration, advanced search and filter capabilities and collaboration features.

Northbeam is designed to help businesses get more out of their marketing budget and revenue growth by providing insights from customer interactions and campaign performance.

Northbeam pricing depends on the level of service and ad spend:

• Starter: Good for early-stage brands with less than 1 million page views per month, starting at $1,000 per month.
• Professional: Good for growing brands, starting at $2,500 per month, and including Creative Analytics and API access.
• Enterprise: Custom pricing for advanced brands with custom setup and expert guidance.
• Northbeam Enterprise with MMM+: Good for brands with more than $250,000 in monthly ad spend, with advanced multi-touch attribution and media mix modeling.

Northbeam customers include several e-commerce brands, and the company has integrations with several ad platforms so data can be collected and analyzed. The company's platform is designed to handle collaborative work and to provide insights that can be used to make data-driven marketing decisions.

Published on June 25, 2024