Northbeam Alternatives

If you're looking for a Northbeam alternative, Adtriba is another good option. It offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. Adtriba's sophisticated statistical models and machine learning algorithms automatically collect data from multiple sources, including online and offline channels, and provide actionable insights to help businesses optimize their marketing and make better budget decisions. It also includes AI-based marketing mix modeling and has two options, Adtriba Core and Adtriba Sphere, for businesses with different levels of ad spend.

Another good option is Admetrics, an AI-powered platform that optimizes e-commerce advertising performance. It offers data-driven insights for optimal budget allocation and quick decision-making through modules like Marketing Mix Modeling, Tracking & Attribution, and Experimentation. Admetrics connects to more than 50 shops and marketplaces, offers near-real-time data refresh, and has a flexible pricing model based on marketing spend. It includes a 21-day free trial, so you can test it before you buy.

For a more general marketing measurement and media mix optimization platform, check out SegmentStream. It combines predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement to help businesses make better budget decisions. SegmentStream offers automated cross-channel marketing reporting and AI-driven attribution, and it can integrate with a wide variety of data sources like Google Analytics and Google BigQuery. It's geared for businesses with a large ad budget and offers recommendations for reallocation of budget.

Last, Wizaly offers a marketing attribution and analytics platform that offers a single customer view by gathering and linking all touchpoints across multiple platforms. It includes media mix modeling, algorithmic attribution models and privacy-first tracking. Wizaly is built with data privacy and security in mind, supporting regulations like HIPAA and GDPR, and offers fast time-to-value with easy integration and pre-built dashboards. It's a scalable solution that can help businesses improve their ROI and marketing performance.