AppsFlyer

AppsFlyer is a suite of tools that businesses can use to make data-driven decisions about their app marketing and growth. It's designed to give them a clear view of how their apps are performing across many channels, platforms and devices, with measurements that aren't skewed by the complexities of the digital ecosystem while protecting customer privacy.

The company offers a number of features to help with user acquisition, engagement and lifetime value:

• Measurement Suite: Attributing conversions and other actions across mobile, web and CTV devices, including iOS and Android devices.
• ROI Measurement: A single view of campaign spend and attributed revenue so you can make confident budget decisions.
• Creative Optimization: AI-powered insights to optimize ad spend and find the best creative elements.
• Incrementality Measurement: Unbiased measurement of marketing outcomes so you can maximize ROI.
• Customer Experience & Deep Linking: Personalized experiences and seamless transitions between app and web platforms.
• Audience Segmentation: Targeted campaigns based on detailed user profiles.
• Fraud Protection: Comprehensive solutions to protect ad spend from mobile ad fraud.

The company's tools are particularly suited for gaming, shopping, food & drink, entertainment, finance, health & fitness and travel companies. It can handle a variety of channels, including paid media, owned media and offline marketing. Integrations with more than 90 global partners, including Facebook, Google, Twitter and Snap, means it can handle a wide range of business needs.

With AI technology and advanced analytics, AppsFlyer helps businesses turn insights into growth strategies. Customers can expect to optimize campaigns, increase customer engagement and increase revenue through data-driven decision making. The company prioritizes privacy, protecting customer data and adhering to industry standards.

Pricing for AppsFlyer isn't publicly disclosed, but interested parties can contact the sales team for more information.

Published on June 23, 2024