If you're looking for a platform that offers a clear way to measure ROI for your mobile marketing campaigns, AppsFlyer is a top contender. The app marketing and growth platform offers a broad range of tools, including measurement suite, ROI measurement, creative optimization and more. With more than 90 global partners integrated and support for many marketing channels, AppsFlyer can help businesses optimize user acquisition, engagement and lifetime value, making it a versatile option for maximizing ROI.
Another top contender is Jampp, a programmatic marketing platform that uses machine learning and predictive algorithms to get the most out of mobile marketing. Jampp continuously evaluates contextual and behavioral signals to forecast LTV and in-app conversions, and it offers full funnel management and creative performance optimization. The company's tools are designed to run campaigns, optimize creatives and measure results, and it offers detailed reporting to help you measure ROI and ROAS.
Lifesight is another contender for a unified marketing measurement platform. It offers data that's actionable and AI-driven insights to help marketers get the most out of their ad spending through features like a Triangulation Framework, Goal Setting and Incrementality Intelligence. The company's platform integrates with a wide range of marketing and sales channels and includes advanced simulation tools for planning and forecasting, so it's a good fit for many industries.
If you're spending a lot of money on ads, SegmentStream offers AI-powered marketing measurement and media mix optimization. The company's platform combines predictive analytics, multi-touch attribution and media mix modeling to help businesses make better budget decisions. It offers automated cross-channel marketing reporting and automated recommendations for reallocation of marketing budget, so businesses can measure true incremental ROAS and optimize their ad spend.