Memorable

Memorable uses AI to forecast how Ad Creative will perform, so businesses can optimize their ads before they spend money on media. The platform offers pre-flight predictions for Click-Through Rate, Engagement Rate, View-Through Rate, Brand Lift and Conversion Rate with high accuracy, so users can make data-driven creative decisions in seconds.

With deep-learning models, Memorable can spot thousands of elements in each ad that might not be apparent to humans. That includes contextual factors and the identification of key drivers in your own assets and those of your competitors. The tool offers creative analytics to inform every creative decision, from idea generation to final ad construction.

Memorable promises a host of advantages, including:

• Up to 123% higher ROAS
• Highest accuracy
• 80% more affordable

The platform also spotlights several case studies from customers like Katana, NotCo and Hellmann's that show dramatic improvements in sales, leads, click-through rates and ad recall.

Memorable's features span a range of campaign phases, including planning and brief construction, pre-testing and optimization during production. With integration with popular platforms like Meta, Instagram, TikTok and YouTube, users can optimize assets across channels. The tool also offers recommendations for every asset tested to improve recall, clicks and conversions.

Memorable bills itself as a powerful ad creative optimization tool, but the platform's performance and return on investment are validated through A/B tests with customers that show concrete results like higher sales, lower cost-per-click and higher view-through rates. That validation process is designed to ensure Memorable's models are accurately predicting results.

Memorable is geared for marketers and advertisers who want to get the most out of their campaigns. It's a tool that can help you cut marketing expenses while still getting the same results in the market.

Published on June 14, 2024