Question: Do you know of a tool that offers pre-flight predictions for ad metrics like CTR, engagement rate, and conversion rate to help optimize ad spend?

If you're looking for a tool that provides pre-flight predictions for ad metrics like CTR, engagement rate, and conversion rate, Memorable could be a good option. This AI-powered advertising optimization platform predicts the impact of ad creative on key metrics such as Click-Through Rate, Engagement Rate, View-Through Rate, Brand Lift, and Conversion Rate with high accuracy. It uses deep-learning models to analyze thousands of elements within each ad and provides creative analytics to guide every creative decision. The platform integrates with popular platforms like Meta, Instagram, TikTok, and YouTube, and offers recommendations to improve recall, clicks, and conversions, making it a good option for maximizing campaign impact while minimizing marketing spend.

Another option worth considering is Smartly, an end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels, including Meta, Snapchat, Pinterest, TikTok, and Google Marketing Platform. Smartly offers predictive budget allocation, automated campaign management, and dynamic creative optimization. It also offers an Intelligence Suite with actionable insights to inform future campaigns, helping agencies, brand marketing teams, performance teams, and creative teams streamline workflows and address common advertising challenges.

For those who want to focus on creating high-conversion-rate ad creatives, AdCreative.ai offers AI-powered solutions. This platform creates text, imagery, and video ad creatives based on data-driven insights to optimize campaign performance. It offers features like fast generation of conversion-optimized ad creatives, sales-optimized text and headlines, and an AI model that trains on a large library of successful ads to generate high-performing ad creatives ranked by expected conversions. AdCreative.ai integrates with Google, Facebook, ADYOUNEED, and Zapier, making it a flexible option for optimizing ad spend and improving campaign efficiency.

Last, MadMen AI offers data-driven insights on ad creative from competitors' winning ads to improve marketing forecasting and optimization. With features like automated competitor tracking, proprietary performance insights, and actionable recommendations, MadMen AI helps streamline workflows and optimize ad spend. This platform is useful for marketers who want to cut creative production time and save on ad expenses with data-driven decision making.