Hybrid

Hybrid is a full-stack programmatic advertising platform that helps agencies and brands to tackle all the challenges of programmatic advertising. It's an all-in-one solution that combines a range of tools and services, powered by machine learning technology, to achieve the best possible results.

The key components of Hybrid include:

• Hybrid Insights: Plan your campaigns in advance and get a deep understanding of the market.
• Hybrid Console: Launch and manage your campaigns in real-time.
• Hybrid Reports: Get a detailed overview of your campaigns and share results with your stakeholders.
• Dynamic Creative Optimization (DCO): Create real-time ads tailored to each individual.
• SmartBid: Predict user behavior and bid the right price for ad inventory.
• Antifraud: Protect your campaigns from fraud and ensure valid traffic.
• TV-sync: Link TV ads with digital ads for a seamless storytelling experience.
• Weather: Show different banners depending on the weather.
• Places: Target audiences based on GPS coordinates.

Hybrid also has a Creative Studio where you can turn your ideas into reality with impactful Rich-media formats. The platform also includes tools such as Semantica 360° for in-depth content analysis, TV Sync for simultaneous display of situational Internet advertising and TV, and DMP for collecting, storing and managing user data.

Hybrid's flexible pricing models include a SaaS-based structure, so you can focus on your business, not infrastructure. The platform is supported by account managers, 24/7 support and training sessions.

Hybrid is perfect for agencies and brands who want to run their programmatic advertising in-house, providing a solid foundation for creating customised campaigns. With its AI-powered solutions and flexible toolkit, Hybrid helps you save costs and get the best possible results. For more information, visit their website to get a personalized quotation and learn more about the range of products and services available.

Published on June 24, 2024