If you're looking for a programmatic advertising platform that can handle everything from campaign planning to campaign optimization, Hybrid is a top contender. Hybrid is a suite of tools and services that uses machine learning to optimize results for agencies and brands. It includes tools like Hybrid Insights for campaign planning, Hybrid Console for real-time campaign optimization, and Hybrid Reports for campaign analysis. It also offers SmartBid for predicting user behavior and bidding, Antifraud for fraud protection, and a Creative Studio for rich-media ad creation.
Another contender is Jampp, which uses machine learning and predictive algorithms to optimize mobile marketing. It handles full funnel management, creative optimization, and privacy by design through behavioral data and contextual signals. Jampp also offers detailed reporting and has demonstrated incremental performance and lower CPIs, making it a good option for mobile businesses.
If you're looking for something more general purpose, Smartly offers an end-to-end advertising platform that automates and optimizes campaigns across many digital channels. With tools like a Creative Suite for creating creative assets, a Media Suite for optimizing campaigns, and an Intelligence Suite for insights that inform action, Smartly is designed to simplify workflows and address common advertising pain points. It also uses AI to automate campaign management and to perform dynamic creative optimization.
Last, AdRoll offers a digital advertising platform that uses sophisticated AI and machine learning to optimize marketing campaigns across many channels. It offers advanced audience modeling and targeting, dynamic creative optimization, and marketing automation. With tiered pricing plans and full-featured packages, AdRoll has options for different marketing goals, so you can get the most out of your campaigns and get them in front of the people you want to reach.