The Programmatic Platform

The Programmatic Platform is a digital media buying platform that streamlines the advertising process to help advertisers get more out of their campaigns. It's a suite of tools designed to help advertisers centralize and automate their digital media campaigns, so they can plan, execute and optimize their advertising strategy more easily.

The platform is designed to optimize the performance of digital media spend through automation, data insights and AI-driven recommendations. This enables advertisers to build cross-platform campaigns faster, launch them faster and track their performance in real-time. The Programmatic Platform supports a wide range of ad formats, including social, display, search and DOOH (Digital Out-of-Home).

Some of the key features of the platform include:

• Interactive Brief: Build a campaign brief in under 10 minutes using an easy-to-use interface.
• Automated Activation: Set up and launch campaigns across multiple platforms using API-based automation.
• Predictive Media Plan: See a detailed view of your media plan, including estimated spend and performance.
• Real-time Reporting: Track campaign performance in real-time, without having to build Excel reports.
• Cross-platform Management: Manage multiple platforms from one interface, adjusting budgets and tactics as needed.
• Algorithmic Optimization: Use machine learning to guide budget allocation and optimize campaign performance.

The platform is designed to help a variety of teams involved in advertising, including planning, operational and marketing teams. It can help reduce time spent on low-value tasks by up to 90% and help advertisers allocate their budget more effectively.

The Programmatic Platform pricing is based on a percentage of media investments, ranging from 2% to 15%. Three different plans offer varying levels of support, ad operations and strategy development. Custom development is also available upon request.

The platform can be accessed through a web interface and requires only an email and password for login. No installations are required, so it can be easily integrated into existing workflows.

By using AI and automation, The Programmatic Platform streamlines the complexities of digital media buying and optimizes campaign performance.

Published on July 2, 2024