Metadata

Metadata is a marketing automation platform that automates much of what B2B marketers do manually. The company's tool lets you automate the drudgery of campaign creation and management so you can focus on creative strategy, not paperwork.

Metadata lets you optimize your campaigns to get the most out of your budget, manage it, pause underperforming ads, and build audience segments across LinkedIn, Facebook and Google Ads. Metadata automates the work with AI so it can make changes in real time to optimize performance.

Metadata features include:

• Automated Budget Pacing: Manage multiple campaigns' budgets and let Metadata's AI adjust spending accordingly.
• Cross-Channel Campaign Management: Move budget from one channel to another for the best return on investment.
• Audience Targeting: Create and synchronize audiences across multiple channels.
• Campaign Automation: Launch and manage campaigns in one place to minimize manual labor.
• Experimentation at Scale: Run multivariate split tests across channels fast and easily.
• Automated Reports: Run multivariate reports to find top-performing ads and audiences.

Metadata's goal is to help marketers get more out of their work by liberating resources, reducing errors and unlocking better performance through automation. Metadata uses AI to automate the drudgery so teams can focus on planning, creativity and revenue growth.

Metadata integrates with common tools like CRM systems, ad channels, marketing automation systems and conversational marketing systems so data can flow easily across the marketing stack.

If you want to automate some of your work, streamline your workflow and improve your campaign results, Metadata could be worth a look.

Published on June 24, 2024