Metadata Alternatives

If you're looking for another Metadata alternative, Smartly is worth a look. It's an end-to-end advertising platform that uses AI to automate and optimize campaigns across a variety of digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Its suites include Creative, Media and Intelligence that handle creative asset creation, campaign management and actionable insights. The platform is designed to streamline workflows, increase efficiency and address common advertising pain points. Another good option is Adobe Marketo Engage, a marketing automation platform with some serious heft. It lets companies orchestrate and personalize customer journeys across many touchpoints, with features like marketing automation, lead management and AI-powered marketing automation. It integrates with other Adobe tools and is geared for B2B marketing, so it's a good choice for companies with longer sales cycles. Last, check out Fluency, an advertising automation and management platform for enterprise agencies and brands. It lets you scale omnichannel advertising campaigns across Google Ads, Search, Social and Display channels. Fluency uses robotic process automation to automate tasks so teams can focus on strategic oversight and full-funnel advertising execution. The platform is designed to maximize advertising efficiency while minimizing manual work.