Optimizely

Optimizely is an all-in-one marketing operating system that empowers teams to create high-quality content fast, launch experiments with confidence, and deliver exceptional digital experiences. AI helps marketers orchestrate content, optimize digital experiences, and deliver experience-led commerce. Optimizely is designed to span the entire marketing experience, from planning and creation to delivery and measurement.

Some of its key features include:

• Content Management System: Author and manage dynamic websites with powerful APIs and content approval workflows.
• Content Marketing Platform: Plan, create, and launch content with collaboration tools, digital asset management, and integrated calendars.
• Web Experimentation: Run A/B tests, personalize content, and measure results with a reliable statistics engine.
• Feature Experimentation: Validate new features and deploy high-quality releases with advanced audience targeting and robust community support.
• Personalization: Deliver targeted experiences based on real-time audience data.
• Configured Commerce: Launch, scale, and transform commerce shops with multi-site and multi-lingual support.
• Data Platform: Unify, segment, and activate customer data in real-time for personalized interactions.

Optimizely integrates with many tools and platforms, including Google Analytics, Siteimprove, Stripe, Microsoft 365, and Figma, so you can easily connect to your existing workflows.

Pricing is customized to fit your needs, with options for different roles like Content Marketing, Content Management, Web Experimentation, and more. You can reach out to the Optimizely team to discuss your needs and get a custom pricing quote.

Optimizely is for anyone involved in digital experiences, including digital leaders, creators, optimizers, and developers. The company offers resources like customer stories, articles, and reports to help you get the most out of the platform. Optimizely is a Leader in the Gartner Magic Quadrant for Digital Experience Platforms and has received high marks from customers.

Published on June 23, 2024