Question: Can you recommend a tool that allows me to run A/B tests and personalize content for better customer engagement?

For A/B testing and content personalization to boost customer engagement, AB Tasty is a powerful option. This digital experience optimization platform features advanced A/B and multivariate testing, AI-powered search, feature experimentation and personalization across multiple digital touchpoints. It also features advanced segmentation by emotional needs, engagement and customer behavior. The platform is designed to integrate with existing tech stacks, so it's good for companies of all sizes.

Another top contender is Dynamic Yield, an AI-powered personalization platform that generates customized, algorithmically matched content, products and offers for each customer. It can also handle A/B testing and optimization, as well as content and offer personalization on the web, email, apps and ads. Dynamic Yield's AI and automation abilities are designed to increase operational efficiency, lower costs and increase revenue, so it's a good fit for companies that want to deliver personalized, seamless customer experiences.

Optimizely is also a good option for marketers, an all-in-one marketing operating system. It lets teams create high-quality content, launch experiments and deliver compelling digital experiences with AI-powered assistance. Optimizely covers the entire marketing life cycle and integrates with a wide range of tools, including Google Analytics and Microsoft 365, so it's a good fit for digital leaders, creators, optimizers and developers.

Last, VWO offers a full digital experience optimization tool. It includes experimentation, qualitative analytics and personalization tools to optimize online interactions, with features like AI-driven insights, high-performance scripts and SDKs. VWO is designed for scalability and security, hosting data on the Google Cloud Platform for high performance and data security. That makes it a good fit for teams including UX, analytics, product management, engineering and growth marketing.