Optimizely Data Platform

Optimizely Data Platform is a customer data platform (CDP) that ingests data from multiple channels at unprecedented scale. It's designed to help you unify, segment, and activate customer data in real-time and integrate with Optimizely products. The platform ingests, stores and enriches customer data from the website, Optimizely sources and more than 60 integrations available.

Some of the key features of Optimizely Data Platform include:

• Unified Data View: Get a single, up-to-date view of customers by combining data from multiple sources and refreshing it frequently.
• Segment Management: Create and manage segments for experimentation, content and commerce experiences.
• Real-time Activation: Activate segments across channels in real-time to deliver personalized customer experiences.

Optimizely Data Platform is useful for companies that want to deliver targeted experiences to customers by combining historical and third-party data. It enables advanced testing and personalization, making it a good fit for companies that need to deliver relevant and engaging digital experiences to their visitors.

Pricing is customized based on specific needs, but interested customers should contact Optimizely directly for more information. With Optimizely Data Platform, companies can unite their customer data, experiment with advanced targeting and personalize content in real-time to drive engagement and conversion.

Published on June 27, 2024