Question: Is there a platform that allows me to combine historical and third-party data to drive advanced testing and personalization in my digital experiences?

The Optimizely Data Platform is a mature customer data platform (CDP) that centralizes, segments and activates customer data in real-time across multiple touchpoints. It integrates with Optimizely products and more than 60 other integrations, gathering and enriching data from a variety of sources. The platform is geared for targeted experimentation, content and commerce experiences, and is a good fit for companies that want to offer compelling digital products through unified customer data and real-time personalization.

Another strong contender is Treasure Data, a Gartner leader in its 2024 Magic Quadrant for Customer Data Platforms. This AI-powered CDP aggregates historical, real-time and AI-generated data into a single customer profile. It helps companies overcome data silos, improve sales and increase efficiency across all touchpoints and departments. Treasure Data has strong data governance and compliance tools, and several companies have used it to achieve large-scale growth and cost savings.

If you're looking for a more data management oriented solution, Piano DMP is a good choice. The platform marries first, second and third-party data, as well as volunteered zero-party data, into a single user profile. It offers real-time data integration, user profiling, cross-device analysis and data compliance. Piano DMP is a good fit for companies that want to run targeted campaigns and personalize user experiences, ultimately driving engagement and revenue.