Piano DMP

Piano DMP also lets you combine first, second and third-party data to build richer user profiles for more targeted multichannel campaigns. The tool lets you own and analyze your data for more immediate insights to drive growth.

Piano DMP combines sociodemographic data with user interest, intent and context to generate insights and segments. The tool visualizes data across devices and channels so you can get a better understanding of your audience regardless of the device they're using. It's integrated with other tools so you can take action in real time. It also focuses on building personalized experiences while ensuring data compliance and integrity.

Among Piano DMP's features are:

• Real-time Data Integration: Merge first, second and third-party data with volunteered zero-party data.
• User Profiling: Build user profiles and audience segments.
• Cross-Device Analysis: Analyze and act on data for each individual user across all sites and apps.
• Compliance: Ensure full compliance while building personalized experiences.

Piano DMP can help you transform user data into actionable audience segments for better engagement and revenue. It also can be used to incentivize users to share data in exchange for premium content or features.

Pricing for Piano DMP isn't publicly disclosed, and interested customers are encouraged to contact the company for more details. The tool is geared for companies that want to use their data to target campaigns and improve user experiences.

Published on June 24, 2024