Question: Can you recommend a tool that helps me create targeted multichannel campaigns using first, second, and third-party data?

For building multichannel campaigns with first, second and third-party data, Piano DMP is a strong contender. It integrates real-time data integration, user profiling and cross-device analysis to create rich insights and segments. The platform also ensures data compliance and integrity and allows for real-time data activation, making it a good fit for companies looking to drive targeted campaigns and personalize user experiences.

Another strong contender is Optimove, a customer-led marketing platform that puts customer data front and center. It offers a Real-Time CDP, Multichannel Decisioning, AI Optimization and native marketing channels for email, in-app, mobile push, digital ads, text messaging and web push & pop-ups. The platform is designed to help you increase customer loyalty and engagement by delivering personalized marketing experiences across multiple touchpoints.

Blueshift is another strong contender, using AI-driven decision-making and delivering across multiple channels. It includes a Customer Data Platform and AI-Powered Decisioning to automate marketing work and orchestrate customer journeys across multiple channels. Blueshift's real-time AI can analyze customer behavior and intent, providing the data-driven insights to make the right marketing decisions and measure the right return on investment.

Last, Zeta Global is a marketing technology platform that combines identity, intelligence and activation to deliver personalized customer experiences. It includes data management, personalized email marketing and optimized paid media campaigns across multiple channels. Zeta Global uses AI-powered recommendations for real-time action and can support a variety of marketing goals, making it a flexible option for multichannel marketing campaigns.