Zeotap

Zeotap is a customer data platform that helps companies integrate, unify, segment and orchestrate customer data in a secure and efficient manner. Zeotap's focus is on enriching omnichannel personalization, helping brands to derive strategic insights and achieve data-driven success.

Zeotap provides two core solutions: Zeotap CDP and Zeotap Data. The CDP is designed for hands-on marketers and has an intuitive interface that doesn't require any technical coding skills. It is geared for simple use cases that deliver commercial results within 8 weeks and offers frictionless deployment with latency and cost benefits. Zeotap Data offers fully-consented, deterministic and GDPR-compliant data with more than 500 million unique IDs.

Zeotap CDP lets companies create a unified customer profile by combining data from real-time platforms and data warehouses, using patented ID stitching technology. The platform makes it easy to segment and orchestrate omnichannel customer journeys while respecting privacy and customer preferences.

Some of the key features include:

• 360 Identity: Patented identity stitching strategies for discriminatory digital marketing use cases.
• Easy Deployment: Frictionless deployment with latency and cost advantages.
• Intuitive Interface: Designed for non-technical marketers.
• Privacy Above All: Conceived in Germany, developed for stringent European regulation.

Zeotap's goal is to help a wide range of industries, including retail and telecommunications, to manage data more efficiently, gain deeper customer insights, and deliver personalized customer experiences. For retailers, Zeotap can help optimize retail media strategies by offering a single customer view. For telco companies, Zeotap can help manage data more effectively and prevent churn, leading to increased loyalty.

The platform also offers powerful tools for acquisition and growth, loyalty and retention, customer experience and personalization, and predictive insights and customer analytics. It connects to more than 150 key business tools through pre-built connectors, allowing for easy integration with marketing technologies.

Zeotap counts Virgin Media O2, Deutsche Telekom and Ogilvy among its customers. It has strategic partnerships with Google Cloud in EMEA. Prospective customers can schedule a demo to see how Zeotap CDP can help them integrate their customer data.

Published on June 24, 2024