If you're looking for a customer data platform that's easy to deploy, has an intuitive interface and puts a premium on privacy, Zeotap is worth a look. Zeotap offers a marketer-controlled platform with an interface that doesn't require any coding expertise, so it's accessible to a broader set of people. It also puts a premium on privacy and customer choice with features like 360 Identity, Easy Deployment and GDPR-compliance.
Another good choice is Lytics, geared for enterprises and with a composable architecture. Lytics offers several deployment options to accommodate different privacy and compliance requirements. It integrates with Google Cloud and offers data clean room abilities powered by Google BigQuery for secure data sharing. The platform also offers identity resolution and pipeline automation tools, making it a good option for companies that need to manage and activate customer data securely.
If you want a platform that automatically enriches customer profiles with every interaction, Twilio Segment is a good choice. It aggregates data into single profiles through more than 450 pre-built connectors and offers features like generative AI for audience targeting and predictive AI for customer behavior. The company also puts a priority on data governance and security, making it a good choice for marketers and data engineers who want to optimize advertising spend and deliver personalized customer experiences.
Last, mParticle offers a single customer view across all channels, combining real-time data quality and governance protections with AI-powered insights. The company caters to businesses of all sizes with flexible pricing and a modular architecture that scales as the user grows. It also offers strong data governance with user privacy controls, so customer data is treated securely and transparently.