Twilio Segment

Twilio Segment is a customer data platform (CDP) that collects, cleans and activates customer data. It aggregates clean, consented customer data for real-time insights, so you can know each customer like you know they're your only customer.

Twilio Segment automatically enriches customer profiles with every new interaction, so you can predict and deliver personalized customer experiences in real time. Pre-built connectors make it easy to integrate data into unified customer profiles, so you can power tools like marketing automation and personalization. And it helps you optimize ad spend by using first-party data and AI to create more targeted and effective campaigns.

Some of the key features include:

• Enriching Customer Profiles: Building and automatically enriching identity-resolved profiles with every new interaction.
• Activating Customer Data: Using 450+ pre-built connectors to integrate data into unified profiles.
• Optimizing Ad Spend: Activating first-party data and using AI to create more predictive and personalized ads.
• Boosting Cross-Sell and Upsell: Anticipating customer needs and recommending the right items at the right time.
• Generative AI: Creating targeted audiences and launching personalized customer journeys quickly.
• Predictive AI: Predicting customer behavior for targeted audiences and more personalized campaigns.
• Data Governance and Security: Ensuring the ethical and responsible use of data privacy.

Twilio Segment offers flexible pricing plans, including a free option that includes 1,000 visitors per month and 2 sources. The Team plan starts at $120/month and includes 10,000 visitors per month, unlimited sources, and public API access. The Business plan provides custom volume and advanced features like HIPAA eligibility and regional Segment (EU or US).

Twilio Segment is great for data engineers, marketers, and product managers who want to unify customer data, personalize interactions, and maximize ROI. It integrates with a broad range of tools and can be used across many industries.

Published on June 23, 2024