Lytics

Lytics is a secure and composable customer data platform (CDP) for enterprise marketing and advertising technology stacks. It's designed to provide a privacy-first approach to managing, unifying, enriching and activating customer data without sacrificing security or compliance.

Some of the key features of Lytics include:

• Generative AI Integration: Integrates with OpenAI and Google's Vertex AI to build advanced audiences and map data sources to a unified schema.
• Composable Architecture: Modular and flexible architecture that allows businesses to stay adaptable in a rapidly changing environment.
• Data Clean Room Functionality: Secure data sharing that doesn't expose personally identifiable information (PII) using Google BigQuery.
• Three Flexible Deployment Options: Multi-Tenant (Standard), Single Tenant, and Customer Tenant options to accommodate varying privacy and compliance requirements.
• Customer 360 Readiness Index (C360RI): A free assessment tool to measure the maturity of a customer 360 strategy against industry standards.
• Conductor: A customer data infrastructure (CDI) solution for identity resolution, data-stitching, and pipeline automation.
• Cloud Connect: A reverse ETL solution that enriches customer profiles without duplication, unlocking data in data warehouses, lakes, and houses.
• Decision Engine: An AI-powered decisioning and personalization engine for marketers, including behavioral scoring, content affinities, and advanced segmentation.
• Integration with Google Cloud: Preferred Google Cloud partner with data clean room capabilities powered by Google BigQuery.

Lytics is built to help businesses unlock the potential of customer data, while providing flexibility, security and the ability to measure performance. It's a good fit for global companies looking to build a scalable customer data infrastructure, gain deeper customer insights and drive more business. With an estimated average ROI of $2.5M per year, Lytics can help companies save on engineering costs and risk mitigation while driving sales through better segmentation and automation.

Pricing is not publicly disclosed, but the company offers a range of services packages to help customers get set up, use and maintain Lytics. You can visit the company's website to learn more and schedule a demo that suits your business needs.

Published on June 24, 2024