Question: Can you recommend a customer data platform that prioritizes privacy and security while providing advanced audience building and data unification capabilities?

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Lytics

If you're looking for a customer data platform that puts privacy and security first but also has sophisticated audience creation and data unification abilities, Lytics is definitely worth a look. It's got a privacy first approach with a composable architecture, generative AI integration and data clean room abilities powered by Google BigQuery. Lytics also offers tools like Conductor for identity resolution, Cloud Connect for customer profile enrichment and a Decision Engine for AI-powered decisioning. It can be deployed in a variety of ways and is designed to comply with a range of privacy regulations.

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Zeotap

Another good option is Zeotap, which is designed to unify, segment and secure customer data while also providing strategic insights. Zeotap's patented ID stitching technology is designed to create a single customer view, and it's got a privacy first approach with GDPR-compliant solutions. It offers tools for customer acquisition, retention and personalization, and it's got integrations with more than 150 business tools, so it's good for a wide range of industries.

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Tealium

If you need real-time data management and a single customer view across all touchpoints, Tealium is another option. It's got real-time data integration, AI integration and more than 1300 system connections, and it's got data privacy and security as a top priority. Tealium is designed to help businesses understand their customers, create targeted strategies and drive growth through data-driven insights.

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Twilio Segment

Last, Twilio Segment offers a powerful CDP that ingests, cleans and activates customer data for real-time insights. It connects data into unified profiles with more than 450 pre-built connectors, and it's got generative AI for creating targeted audiences and predictive AI for customer behavior. Twilio Segment also has data governance and security as a top priority, so it's a good option for a wide range of industries.

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mParticle

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Blueshift

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Acxiom

Unlock meaningful customer experiences and profitable relationships with Acxiom's data-driven solutions.

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Transcend

Monitors and governs AI model risks, automates privacy requests, and classifies data with AI/ML for secure and responsible enterprise data management.

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Ketch

Unify privacy compliance, data permissions, and consent management across systems, automating routine tasks and providing real-time data mapping and risk assessment.

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Optimizely Data Platform

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Braze

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SensorsData

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Optimove

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Resonate

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Zeta Global

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Iterable

Delivers personalized customer experiences across multiple channels using real-time data, building one-on-one relationships and maximizing impact.

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Dotdigital

Centralizes and enriches data, providing actionable insights to inform creative campaigns, and automates cross-channel marketing experiences with advanced machine learning algorithms.

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Dynamic Yield

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Appier

Predicts and targets high-lifetime-value users, automates campaigns, and optimizes conversions with AI-powered tools for enhanced marketing performance and customer experiences.

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Ometria

Unifies customer data, enabling advanced segmentation and targeted cross-channel campaigns with AI-driven insights for personalized experiences and sustainable revenue growth.

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Emarsys

Combines customer data and real-time analytics to deliver personalized interactions across multiple touchpoints, automating and optimizing customer experiences.