Treasure Data

Treasure Data is a customer data platform (CDP) for helping marketing, sales and service teams at large enterprises. The company, which is a Gartner leader in the 2024 Magic Quadrant for Customer Data Platforms, serves hundreds of Fortune 500 and Global 2000 companies across retail, CPG, automotive, media and entertainment, financial services, life sciences and healthcare.

The AI-powered CDP overcomes data problems by offering a single customer profile based on historical interactions, real-time behavior and AI-generated predictions. That lets companies break down data silos and make sure every part of the organization has the information it needs to boost sales and productivity.

Treasure Data's features include:

• Global deployment and support: Fast onboarding and adaptable tools for global operations.
• Lower risk: Security, governance and compliance tools to manage the complexities of global privacy rules.
• One-stop-shop: A single platform to deliver connected customer experiences across all touchpoints and departments.

The platform is designed to help companies deliver connected customer experiences by:

• Breaking down data silos: Integrating fragmented data sources into a single source of truth.
• Data governance: Managing privacy and data governance across brands and countries.
• Strategic alignment: Providing powerful tools for the entire organization to drive business growth.

Customer success stories show Treasure Data's results:

• Shiseido: 38% net income growth year over year through a single source of truth for data and analytics.
• Muji: Millions in marketing savings through the integration of physical and digital customer experiences.
• Subaru: 250% conversion rate increase through predictive scoring and machine learning.
• U.S. Soccer: 350% increase in renewal rate for their customer loyalty program.

Treasure Data offers a range of resources for new customers, including guides on building customer journeys, ensuring CDP RFP success and understanding customer data platforms.

Pricing isn't disclosed, but you can request a demo to see the platform firsthand and discuss pricing with a sales representative.

Published on June 24, 2024