Question: Can you recommend a customer data platform that helps me create unified customer profiles and personalize interactions?

If you're in the market for a customer data platform (CDP) to build unified customer profiles and personalize interactions, Twilio Segment is a good choice. It ingests, cleans and activates customer data for real-time insights, and automatically fills in profiles with new information as people interact. Twilio Segment pulls data from more than 450 pre-built connectors, offers generative AI for targeted audiences and predictive AI for customer behavior, and has flexible pricing, including a free tier.

Another good option is Insider, which collects customer data and uses AI to predict behavior, tailoring experiences across multiple touchpoints. Insider offers 360° customer profiles, predictive behavior analysis, audience segmentation and connects with more than 100 data sources and touchpoints. With its patent-pending AI and machine learning technology, Insider can deliver highly personalized customer experiences and has delivered significant ROI and AOV increases across industries.

Treasure Data is another good option, especially for big businesses. Gartner named it a leader in its 2024 Magic Quadrant for Customer Data Platforms. Treasure Data builds a unified customer profile from historical and real-time behavior and from AI-predicted behavior. It has strong data governance and compliance tools, and several companies have used it to achieve impressive business growth and cost savings.

If you're concerned about privacy, you might like Lytics, which offers a composable CDP for enterprise marketing and ad tech stacks. Lytics has features like generative AI integration, composable architecture and data clean room functionality powered by Google BigQuery. It integrates with Google Cloud and offers tools for identity resolution, pipeline automation and AI-powered decisioning, so you can have your cake and eat it too in terms of flexibility and security.