Snowplow

Snowplow is a customer data infrastructure that gives companies control and the ability to extract value from their own customer behavioral data. The platform lets companies use it to power AI, advanced analytics and personalized customer experiences by offering a flexible and customizable system for capturing, processing and using behavioral data.

Some of Snowplow's features include:

• Customizable event and entity definitions: Define and track specific events and entities that are relevant to your business.
• Private deployment: Run privately in your own cloud for maximum data ownership and control.
• Data modeling and enrichment: Model data for AI, BI and real-time streaming, or add third-party data.
• Data Applications: Use data applications to get value out of your data faster, such as Digital Analytics and AI Agent Analytics.
• Rich, unified customer profiles: Build accurate customer profiles with out-of-the-box identity resolution.

Snowplow offers a variety of solutions for different industries and use cases, including advanced analytics, AI and machine learning, composable customer data platforms, and more. The platform can send data to many destinations, including Snowflake, Databricks and BigQuery, and offers flexible deployment options to accommodate different business needs.

Snowplow pricing includes a Community Edition, a do-it-yourself option for tech-savvy teams and early-stage prototypes. The Snowplow BDP option is a more complete solution with customer success management, 24/7 support and collaborative tooling for more complex use cases.

Snowplow is geared for companies that want to better understand their customers' behavior and use that data to personalize their experience, enhance analytics and support AI projects. Its flexibility and customization options mean it can be used across many industries and use cases.

Published on July 6, 2024