If you're looking for a product to help you create a single, accurate customer profile with identity resolution, Twilio Segment is a powerful option. This customer data platform (CDP) ingests, cleans and activates customer data for real-time insights, and with each interaction, it adds more detail to profiles. More than 450 prebuilt connectors and AI tools for predicting customer behavior means it can tie data together into profiles, and optimize advertising spend and personalize interactions.
Another top contender is Treasure Data, a Gartner CDP leader. The platform builds single customer profiles out of historical and real-time behavior and AI-driven predictions. It's good at breaking down data silos, and it has strong data governance and compliance tools, so companies can improve sales and efficiency across all customer touchpoints.
Lytics is another option. This composable CDP lets you manage, unify and activate customer data while keeping it secure and compliant. Generative AI tools let you create sophisticated audiences and map data, but a composable architecture means you can assemble it in different ways, and it can be deployed in different ways to accommodate different privacy and compliance requirements.
If you're looking for a platform that will give you strategic insights and help you succeed with data, Zeotap is a good option. It offers fully-consented and GDPR-compliant data repositories, patented ID stitching technology and a marketer-controlled interface that doesn't require coding. Zeotap lets brands build a single customer view and manage data so they can deliver more personalized interactions.