Verisk Marketing Solutions

Verisk Marketing Solutions offers real-time consumer insights to help marketers personalize interactions and drive customer acquisition, retention and cross-selling. The platform provides a complete view of US consumers and households through the combination of proprietary identity and behavioral data assets from Infutor and Jornaya.

Some of the key features include:

• Identity Scoring & Completion: Verifies and completes consumer contact information for accurate targeting.
• Attribute Enrichment: Offers insights into demographics, property ownership, financial characteristics and lifestyle interests.
• In-Market Shopping Signals: Tracks consumer shopping behavior in real-time to inform targeting.
• TCPA Consent Verification: Helps ensure TCPA compliance by verifying consumer consent in real-time.
• Data Licensing & Syndication: Offers on-premise data sets and file installations for building products, creating identity graphs and modeling.
• Real-Time Decisions: Supports real-time lead optimization, TCPA compliance and personalized messaging.

Verisk Marketing Solutions helps a range of industries, including insurance, consumer finance, higher education and real estate, as well as roles such as CMOs, compliance officers, lead acquisition teams and product strategists. The platform helps businesses to better segment their customers, generate leads and personalize marketing while maintaining the highest levels of data security and privacy.

Businesses can expect to have a better understanding of their target audience, leading to more effective marketing and better customer experiences. With Verisk Marketing Solutions, businesses can have the confidence to personalize interactions and drive profitable growth.

Published on July 2, 2024