CivicScience

CivicScience is a consumer analytics platform that offers a broad foundation of insights into human behavior, brand performance and media trends. The platform offers a range of tools to help businesses spot trends as they emerge, respond to breaking news, forecast future outcomes, identify persuadable customers and launch targeted marketing campaigns.

CivicScience does this with its AI-powered capabilities, surveying more than 4 million people in the US each day and gathering more than 500,000 questions that can be searched and cross-referenced. The resulting data lets customers tap into a vast pool of information about consumer attitudes, behavior and preferences.

The platform offers several tools:

• Detect and React: Sends alerts about emerging trends and news so customers can respond quickly.
• Forecast: Uses machine learning models and historical data to forecast economic, market and category outcomes.
• Pinpoint and Conquest: Finds persuadable customer segments and advises on acquisition programs.
• Activate and Measure: Powers and measures high-performing ad campaigns on digital and CTV.

CivicScience is designed to work in different ways, with tools for self-service data analysis, full-service reporting and managed ad services. It can export data and use APIs to integrate with other systems.

CivicScience is geared for business leaders and marketers who want to better understand their target audience, optimize marketing and stay ahead of the market. Customers include McDonald's, T-Mobile and Sonos.

CivicScience tool pricing varies, with the Sage AI consumer insights assistant costing $79 per month for a subscription. More extensive tools, like the Insights Superstar, cost more and are available by request. Volume discounts are available for multi-user licenses.

With CivicScience, businesses can make data-driven decisions, improve marketing return on investment and keep a pulse on the constantly shifting needs and preferences of their customers.

Published on June 24, 2024