Question: I need a platform that provides real-time consumer insights to inform my marketing strategy.

If you're looking for a platform that gives you real-time consumer insights to inform your marketing, Brandwatch could be just what you're looking for. It offers a broad range of tools for social media management, consumer intelligence and brand monitoring. With tools like Deep Research, Brand Monitoring and Content Creation, you can collect, organize and analyze massive amounts of consumer data to forecast demand and create collaborative social content calendars. It also offers real-time alerts for emerging issues and uses industry-leading AI to spot new trends, so you can make more informed business decisions.

Another good option is Verisk Marketing Solutions, which offers a real-time consumer insights platform that combines proprietary identity and behavioral data assets from Infutor and Jornaya. The platform offers tools like Identity Scoring & Completion, Attribute Enrichment and In-Market Shopping Signals to help businesses understand demographics, shopping behavior and other information. It's particularly useful for insurance, consumer finance and real estate, helping businesses segment customers and personalize marketing.

If you want to go a bit more AI-crazy, Talkwalker could be a good option. It offers social listening, media monitoring and social benchmarking tools to help businesses develop marketing strategies and engage with customers. With coverage of 30 social networks and 150 million websites, Talkwalker offers a range of tools for sentiment analysis, influencer identification and data-driven decision-making, and counts more than 2,500 brands as customers.

Last, Meltwater is another powerful option for media, social and consumer intelligence. Its AI-powered suite includes media intelligence monitoring, social listening and analytics, and social media management. With large data sets and API integration, Meltwater can help businesses get more out of editorial mentions, market research and engagement, making it a good fit for PR, marketing and communications teams trying to make data-driven decisions.