Meltwater

Meltwater's suite of AI-powered tools is designed to provide a comprehensive solution for media, social and consumer intelligence. By giving teams access to and the ability to act on powerful data sets, Meltwater helps companies become insight-driven and make data-informed decisions to drive their strategy.

Some of Meltwater's features include:

• Media Intelligence: Monitor your brand and competitors across 270,000 global news sources, TV, radio and podcasts.
• Social Listening & Analytics: Monitor every mention of your brand across social media, gauge audience sentiment and get actionable insights.
• Social Media Management: Manage multiple social profiles, schedule posts and track performance in one place.
• Consumer Intelligence: Get a deeper understanding of your audience, including demographics and behavior, to inform targeted marketing.
• Influencer Marketing: Find and partner with influencers who are a good fit for your brand values and target audience.
• Sales Intelligence: Get data-driven insights to boost sales revenue.
• Data & API Integration: Connect your data across platforms for a single view.

Pricing is tiered to accommodate businesses of different sizes, with four levels:

• Essentials: Basic monitoring and analysis tools.
• Advanced: More advanced tools for deeper insights and analysis.
• Suite: Integrated tools for a more complete view of consumer and market intelligence.
• Enterprise: Customized solutions for global brands with a 360-degree view and premium services.

Meltwater's AI technology is designed to transform raw data into insights that businesses can use to respond to market changes and customer needs. With Meltwater's tools, customers can expect to see improvements in areas like editorial mentions, market research efficiency, engagement and ROI.

Meltwater is geared for businesses looking to make data-informed decisions, particularly those in PR, marketing and communications. The platform is designed for global brands and agencies, with flexible integration and customization options to accommodate a wide range of needs.

Published on June 23, 2024