Meltwater has a powerful AI-infused suite of tools for media, social and consumer intelligence. That includes social media management, influencer marketing, sales intelligence and detailed analytics. With the ability to monitor 270,000 sources around the globe, Meltwater can help teams make better decisions and get more out of market research and engagement.
Brandwatch is another all-purpose social suite that offers tools for real-time customer interaction. It includes Consumer Intelligence, Social Media Management and Influencer Marketing. It also offers in-depth research, brand monitoring, content creation, consumer engagement and threat response, so it's a good option for companies that want to be more competitive in the real-time marketplace.
For influencer marketing specifically, IMA has a full-featured platform for managing influencer programs. With a database of more than 300 million profiles, it can help companies find and select the right influencers, run campaigns and measure return on investment. IMA includes influencer search, campaign tracking and sales reporting, so it's a good option for optimizing influencer marketing.