Cision

Cision is a comprehensive public relations software platform that helps communications professionals manage media relations and measure the impact of their work.

Cision helps you reach, engage and measure the effectiveness of your audience. The platform combines the latest technology with human expertise to deliver a full suite of end-to-end communication solutions, including media monitoring, social listening, media analytics and media insights services.

With Cision, you can:

• Monitor Media: Tap into a global media network of print, online, social and broadcast sources to track industry developments and brand mentions in real-time.
• Analyze Coverage: Spot trends and get actionable insights from media coverage and online conversations.
• Distribute Content: Create and distribute media releases to a targeted list of journalists and media contacts, and track results.
• Manage Social Media: Listen to online conversations, get insights and engage with audiences on multiple social platforms.
• Measure Impact: Use advanced analytics to measure the effectiveness of PR efforts and campaigns.

Cision also offers media relationship management tools to help you build targeted lists, personalize pitches and secure high-quality coverage. The platform offers global media intelligence, covering 190+ countries and 96 languages.

Some of the key features of Cision include:

• AI-Powered Insights: Spot potentially damaging coverage and get fast insights to protect your brand reputation.
• Real-Time Monitoring: Stream TV and radio content, access full-text online articles and view print and social media content as it happens.
• Comprehensive Media Sources: Monitor a vast network of top publications including The Wall Street Journal and The New York Times.
• In-Depth Analytics: Convert insights into actionable reports with data visualization tools.

Cision is for communications professionals who work in PR, corporate communications, brand reputation management and crisis communications. It's for teams looking to improve media outreach, track media coverage and measure the impact of their PR efforts.

With Cision, you'll get an intuitive interface, customizable dashboards and advanced analytics capabilities. Plus, around-the-clock customer support to help you get the most out of your experience.

Cision has been trusted by many organizations, including 84% of the Fortune 500, to help them navigate today's complex media landscape. By combining AI technology with human expertise, Cision helps you amplify your story, build strong media relationships and make data-driven decisions.

Published on June 23, 2024