Question: Can you recommend a platform that helps measure the impact of media outreach and PR campaigns?

If you want a platform to gauge the effect of your media outreach and PR efforts, Cision is a broad option. It includes media monitoring, social listening, media analytics and media insights services. With real-time monitoring, AI-generated insights and global media intelligence, Cision lets you track coverage, spot trends and make decisions based on data. It's geared for PR, corporate communications and crisis communications professionals.

Another strong option is Onclusive, which offers a unified service for earned, owned and social media monitoring. Onclusive offers real-time measurement and insights, social listening, media briefings and campaign measurement so you can centralize communications and optimize your approach. It's intended to help you refine your communications approach, show the value of media relations and track competitors.

For those who want behavioral data on online news consumption, Arkreach offers a cloud-based SaaS analytics service. It includes customizable measurement dashboards, media planning tools and crisis monitoring. Arkreach uses AI algorithms to offer precise planning and measurement of coverage, and it can help international media campaigns with a global database of 800 million domains in 50+ languages.

Last, Memo is for modern PR measurement with features like readership data reports, a full reporter database and earned media value calculation. Its focus on accuracy and transparency makes it a good choice for brands and agencies that want to maximize the reach of their media efforts and show the real value of their PR work.