Newsroom AI

Newsroom AI is a suite of AI-powered tools that empowers content creators to build, amplify and measure high-value experiences. The platform connects the dots between editorial and brand-supported content, streamlining process and creative work for a wide range of partnerships.

Newsroom AI helps address the reality that only 2% of media budget is spent on creative efficiency, while 98% is spent on trading, data and operational costs. The platform helps brands, editorial, sales enablement and DSP partners, particularly in markets like India and APAC.

Some of the key benefits of Newsroom AI include:

• Brand Experiences: High-engagement content formats like Web Stories, editorial content and branded experiences for specific industries.
• Visual-First Approach: Cutting through the noise in the highly fragmented attention economy.
• Generative AI-Powered Ads: Automating ideation, production, optimization and creative deployment across multiple supply sources.
• Newsroom Studio: Industry leading, AI-powered creative assets with a proven track record of large-scale enterprise usage.
• Newsroom Performance Copilot: Automating critical workflows for improved efficiency and cost savings.
• Newsroom Process Agents: Automating mundane tasks, like custom campaign reports, for improved productivity.

Newsroom AI has achieved impressive results, including over 1,500 monthly stories and 1 billion ad impressions. The company's solutions helped power the relaunch of the Evening Standard, according to CEO Charls Yardley. The company's results show in leading the industry in ad market performance and delivering the highest engagement rate of any open-web content format.

Pricing is flexible, with both pay-per-use and subscription models available for editorial use cases. This means partners can use the platform to generate incremental revenue without long-term commitments.

Published on July 2, 2024