Question: Is there a platform that helps editorial teams and brands collaborate more effectively and measure the success of their content partnerships?

Newsroom AI is a broad platform that spans editorial and brand-supported content. It includes AI tools like generative ads, a visual-first interface and automated processes, so both sides can track content performance. With Newsroom Performance Copilot and Newsroom Studio, it can help optimize media spend and streamline content creation and distribution.

Jasper offers a powerful suite of content creation and collaboration tools, including analytics insights to optimize performance, a company knowledge library to ensure consistency and team acceleration to get work done. Its Campaigns and Brand Voice features are good for integrated marketing campaigns and maintaining a consistent brand voice.

If you prefer a more data-driven approach, Upscore offers an integrated content intelligence platform with real-time analytics tools and dynamic paywall management. It's geared for editorial teams that want to make data-driven decisions and optimize their content strategy. It supports hybrid business models and is designed to comply with European data protection rules.